Published on 1st of March, 2023

How to Market a YouTube Channel on TikTok & Instagram

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YouTube is a fantastic platform for marketing your visual content, but TikTok and Instagram provide a significant audience to attract even more views.

There are many ways to market your YouTube channel on these platforms, so let’s get to them!

If you want to successfully carry out the suggested experiment, please follow along with this article, and I will give you more details.

The process revolves around TikTok and the Gram - platforms that enable you to get famous for uploaded YouTube videos if they go viral.

Key facts regarding TikTok and Instagram

TikTok is a social tool that takes video creation and sharing to another level - it allows users to create short videos with their fans. It's been around since 2016 and has over 1 billion active monthly users, with 20% of all internet users exploring the platform.

Instagram is a similar social media app that people use to share and view images and videos. It was created in 2010 and then quickly expanded into video posting in 2013. Today, it has more than 700 million active monthly users.

These communities of TikTokers and Instagrammers generate short and visually-appealing posts that people can scroll through based on past usage and relevance.

Users can watch super-relevant videos without too much difficulty, making the app popular among teens because of its simplicity, ease of use for novice users, and relatively moderate levels of competition.

YouTube, Instagram, and TikTok are three platforms with similar yet different purposes. When you promote your videos on these platforms, some of the same techniques can be applied.

11 tips to extend your YouTube presence across Instagram and TikTok

1. Build a strong network

Create an account on TikTok and Instagram, follow other active accounts in your niche, and upload relevant content. These are places where you can quickly establish a network to help grow your page and influence fast.

Invite friends and family to watch your YouTube videos by uploading them to TikTok, and you can also boost them on Instagram.

If you’re interested in personal branding, consider posting videos or photos of yourself at events or in your daily life to attract more genuinely interested followers. Do this when you already have a substantial number of followers.

This is one way to publish content on a schedule that works for your audience. Make the topics specific to your industry and enable creative storytelling through videos, infographics, or podcasts.

2. Add your YouTube link to your TikTok and Instagram profiles

It's not enough to create your presence on TikTok and Instagram; you should also link to your YouTube channel in your profiles. These services make it easier for people to find you on other social media platforms.

To do this on TikTok, go to your profile and click on Edit Profile. You will need to authorize TikTok to access your YouTube account information.

To add links to your Instagram account, tap the 'Edit profile' tab at the bottom of your screen and use the 'Add links' section.

3. Share posts even more regularly

You will need to share regularly and consistently on your channels to encourage your viewers to subscribe. This will provide them with exclusive content they would love to see.

Not being regular with your posts can cause a lack of trust from your followers, thereby hurting your marketing progress.

Once you start promoting your YT clips via IG and TT, you need to be more committed and attend to each channel strategically for maximum results.

4. Call-to-actions are pretty important

To ensure your YouTube, Instagram, and TikTok channels are linked so people can easily follow you, you need to include captivating call-to-actions.

When creating videos on TikTok or Instagram, make sure to include a link stating, "Check out my YouTube channel."

Don’t forget to do the same for your Instagram and TikTok channels using your YouTube posts. If videos are longer, you can repeat the CTA periodically within the video.

5. Understand how these platforms work

On TikTok, doing less branding and using fun GIFs to stand out will help you broadcast your brand.

It's important to know what kind of social media platforms TikTok, Instagram, and YouTube are before trying to use them as a doorway for your product placement.

You need to be strategic about how you approach your individual posts because each network has particular restrictions. If you want your post seen, it will have a better chance if the audience trusts and respects you.

6. Be strategic when choosing your content

It's important to remember that different types of content are better suited for different platforms. This is true for both long-form videos and shorter social media clips.

Instagram and TikTok are social media platforms that many people use to connect with others. You want to post the right content on your social page to resonate with your audience.

It can be really hard at times deciding what content will work best on these sites, but it's an important step.

Posting audience-friendly content on these platforms is vital for reaching your target. It's becoming clear that knowing the types of content best suited to reach your target markets is what will help you ultimately get to them.

7. Add-ons are there for you to take advantage of

There are a few ways to make your YouTube channel popular on TikTok and Instagram. One of those is to create videos with similar content but add interactive elements for each user to play with.

This will increase the number of videos people watch and the likelihood of them interacting with them.

8. Post the right content for the right demographics

You will need to upload shorter YouTube video clips to make the most relevant connections for specific social media marketing with a younger demographic.

Posting content related to your target demographics will let your audience know that you're a trustworthy, passionate, and knowledgeable source.

This will increase the self-promotion of your channel and help it pop up when people search for hashtags related to your niche.

Instagram has a broader demographic that enjoys both images and videos. On Instagram, you should post more professionally taken or expertly-edited photographs. Since most of the user base is older than on TikTok, they have a different preference than teenagers.

9. Repurpose your TikTok content to fuel your YouTube activities

TikTok is an exciting app with lots of unique features. You can use these features to publish your content on TikTok first, then move it to other channels (i.e., Instagram, Snapchat, YouTube, etc.).

These features allow you to take advantage of what makes TikTok different.

10. Ensure your videos are engaging and of high quality

Engaging videos can help you convert promo leads, increase website traffic, and grow your e-commerce revenue. High-quality videos that viewers are eager to re-watch are necessary for this age.

Creating a coherent brand is a must in any video content marketing strategy. You can't have a video without a brand identity and then expect it to spread in the market.

Try an introduction video. Intro videos are often used to demonstrate product features or offer quick explanations that are visually easy on the eyes, engaging, and easy to digest.

They tend to start with a few essential shots, strong emotions from on-screen talent, and large thumbnails.

11. Build upon your popular TikTok and Instagram videos

While miming or dancing to Arianne Grande's latest release on TikTok may be fun, that may not earn you any YouTube success. None at all.

Watching other people do the same old thing on other platforms is often dull. But copyright issues don't elevate this content from being "boring" to being "interesting."

However, if you developed your TikTok or Instagram following based on your unique personality, that's a great start.

YouTube videos are capturing people's attention and retention much more than other platforms. This makes it an easy decision to promote your channel online to reach audiences across all networks possible.

Final thoughts

If you’ve gained a following on TikTok and Instagram, using your presence to grow your YouTube channel is an exciting idea.

Ensure that your channel is linked to other platforms like TikTok, Instagram, and your website, with clear CTAs to drive traffic.

Integrate captions into your different social media platforms and repurpose some of your best YouTube videos for unique functionality via TikToks, Stories, and Reels.

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