Published on 3rd of January, 2024

How to Build a Brand From Scratch on Instagram

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If you have a brand you feel you can show to the world, you can start with Instagram. You should take advantage of the millions of people it has, to make this happen.

The good thing is that anyone can build a brand on the Gram and make it a successful endeavor. All you need to do is to follow some guidelines that are outlined here.

So, if you want to learn how you can build a successful brand on Instagram, you are on the right page. Just follow the steps systematically and adapt them to have a breakthrough on the platform.

1. Plan your strategy

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You need to start by doing some research into creating your strategy and what you want your brand to be all about.

You need to define your goals, try to analyze them, and come up with specific and achievable goals.

Know your target audience - those who you’re targeting for sales. This will help you create content tailored to their needs.

You’ll expose yourself to some research into your competitors, too. Of course, you should know others were there before you. So, find out more about them.

In addition, consider your posts and how you can make them exceptional. Ask yourself if you might need some professional photographers to give you the best of your photos.

These will help you start your brand on a better footing, so you need to work on your strategies for a glorious result.

2. Create your content style and theme

Creativity is all you need to stand out on the Gram. The idea is to create a unique visual identity; select your font, theme, layout, and design templates.

If you need help, you can go for programs like Canva or Adobe Illustrator. Smartphones, these days, can help you with good photos but it wouldn’t be a bad idea if you invest in a good photographer.

Or, try getting a good camera. This will go a long way in endowing your brand with more professionalism.

3. Inculcate the habit of using smart and branded hashtags

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This is another thing you need to adopt as you try out branding: hashtags.

You shouldn’t miss out on all the benefits that come with using these identifiers. They can help your brand appear in the feeds of non-following Instagram users.

Again, you can easily be discovered through your hashtags. Now, to achieve better results with this technique, you would need to use both trending and relevant #tags.

Don’t forget to see the ones used by your competitors; you can add all of them to drive immense traffic to your posts.

4. Go live and use Stories

Show viewers a more authentic side of your brand by going live on Instagram. Give people some interesting details about your brand and yourself.

You wouldn’t only be getting more followers; you’d have gained brand authority and loyalty. Doing this encourages your clients and customers to have an informed feel that your brand isn’t out to scam them.

Use other features like Reels and Stories to share videos about your brand to more newsfeeds.

In addition, you should always remember to add a call to action to both your uploads and streams. So, tell your viewers what you want them to do that will help your brand.

5. Seek ‌partnership

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In all spheres of life, we need some helping hands, and your brand shouldn’t be an exception. If you feel you shouldn’t do it all alone, that you believe the collaboration will make your brand fly, then ‌go for it.

It will be positive for you if you can build brand authority by collaborating with the right influencers on Instagram.

But don’t forget to filter self-acclaimed influencers without real engagement; you should go for the best that can resonate with your followers, talk real about your brand, and identify properly with your name.

Say you‘re a beauty consultant; you should have no business contacting an exterior design influencer, no matter the popularity.

Always go for the one that closely relates to your brand, helping bring more brand authority while connecting with your target audience.

6. Continuity is the key

The habit you would need to inculcate as you build your brand is consistency.

Don’t be impatient with your aim or goal of building a world-class brand on Instagram. You need to be consistent with your posting, hashtag, theme, and other factors to attain your goal.

Success is a continuous fight, so don’t give up even when faced with obstacles. Keep at it, my fellow marketer!

Maybe you can track your progress to know what you’re not getting right and try to readdress them. But keep up with what’s working for you.

Final thoughts

Building your brand from scratch is easy once you get your strategies right.

On Instagram, you need to research and come up with how you want customers to perceive your brand. Use the different features and resources available to get things going for you.

You just have to be visible to your target audiences, then leverage on that to have that exceptional social media presence you had always anticipated.

Lastly, you shouldn’t hesitate to use other features introduced by Instagram or third parties; anything useful to continue strengthening your brand exposure and reputation.

This article should help your brand grow beyond expectations as you progress.

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