Published on 25th of August, 2021

16 Most Important Instagram Stats That Matter to Marketers in 2021

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Instagram statistics are a marketer's best friend. They inform you how people are using the platform and highlight new trends to consider.

Instagram experienced a tremendous amount of growth in 2020. And that was a year of new advancements at Instagram, with some intriguing recent Instagram statistics emerging along the way.

Instagram is now much more than a photo-sharing platform. It has launched many features to help brands sell directly and market from the app.

If you plan your Instagram marketing strategy for 2021, it's essential to understand the latest facts about this top-rated social network. 

We've got the latest Instagram statistics to help you update your marketing strategy. Understanding which direction the winds are blowing on the world's trendiest and biggest social platform is key to reaching your audience efficiently.


1. Instagram is the Sixth Most Visited Website

Instagram is mainly used through a mobile app, and it still crazes the top 10 for website visits. The public may be seeing your posts on a larger screen than you think.


2. Instagram is the 9th Most Searched Google Query

The top 10 google searches include general terms like weather and news. YouTube, Facebook, Google, and Amazon also feature in the top 10, and all ahead of Instagram.

Again, this is an excellent showing for Instagram since it is mainly accessed through an app.


3. Instagram has the 4th-Most Users of Any Mobile App

As Instagram is a mobile platform, this stat carries more weight than website visits.

Instagram is excelled only by WhatsApp, Facebook, and Facebook Messenger for active users of a mobile app.


4. Every Month 1 Billion People Use Instagram

That makes Instagram the second-ranked popular social network in terms of active users after Facebook.

When analyzing all social platforms, Instagram ranks sixth – after Facebook, YouTube, WhatsApp, Facebook Messenger, and WeChat.


5. 88% of Users are Outside the U.S.

Americans are the most massive Instagram audience, but they're very detached from the majority. Turning out the top five countries for Instagram users are:

  • India: 120 million users 

  • Brazil: 95 million users 

  • Indonesia: 78 million users 

  • Russia: 54 million users

This information is essential when thinking about defining your target audience on Instagram and what kind of content to create.


6. Instagram Reaches 140 million U.S. Users

That's an 8% rise over Q3 2020.

Indeed, we just told you that the U.S. audience portraits only 12% of all Instagram users. But it's still a substantial audience that's growing consistently.


7. 14% of U.S. Adults Have Never Heard of Instagram

Remember that while Instagram has a massive reach in the U.S., it does not reach everyone. That's why understanding your audience is so influential.


8. In 2020 Instagram Saw 17.0% User Growth in Western Europe

The prediction will end 2020 with 132.8 million users, according to eMarketer. That's an addition of 19.3 million users since 2018.

Before the COVID-19, eMarketer had predicted only a 5.2% increase for the region. They updated their approximation upwards twice this year.


9. 71% of Instagram Users are Young Adults

71% of the monthly active users on the Instagram app are under 35 (Statista, 2019). This statistic gives details on the distribution of Instagram users globally as of January 2019. 

The single most common age range is users between the ages of 25 and 34, followed by users between 18 and 24.


10. 71% of U.S. Companies use Instagram for Business & Marketing

With Instagram becoming more popular, an estimated 71% of U.S. businesses claim to use Instagram for business. A study also revealed that 7 out of 10 hashtags on Instagram are branded. 

And more than 80% of businesses think Instagram engagement is the most critical metric. Instagram engagement is one of the most vital KPIs for many marketers, but it's not easy to measure it.

As the Instagram platform is rapidly evolving, it's challenging to keep up with the updates and measures.


11. 500 Million Instagram Stories are Posted Every Day

Not just that but 1/3 of the most seen I.G. stories are from brands. In August 2016, Instagram started Instagram stories. This game-changing feature enables users to take photos or videos which disappear after 24-hours. 

After introducing this feature, people started sharing way more on Instagram.


12. 50% of Instagrammers follow at least one Brand

It means that businesses have an excellent opportunity to increase their reach through Instagram. Whether you're a local brand or a company around the world, you have the potential to grow your brand by using Instagram.


13. 51% Female and 49% Male Population Use Instagram

The gender mix on Instagram is pretty even. However, in the U.S., a substantially higher percentage of women (43%) use Instagram than do men (31%). And it’s worth mentioning that Instagram does not publish promotion data for genders other than "female" or "male."

These differences show that you can't make assumptions about demographics on social networks. And you undoubtedly can't make assumptions about the demographics of your own followers.

So, use social media analytics tools to get accurate information about your audience for a better content strategy and commercial targeting.


14. 200 Million Users Daily Visit at Least one Business Profile

During 30 minutes on the platform, a significant portion of Instagram users is checking out business profiles.


15. 81% of People Use Instagram For Searching Products and Services

In a survey, 2 in 3 people responded that Instagram helps foster interactions with brands.


16. 130 Million Instagram Users Click on Shopping Posts Every Month

While the Instagram stat above shows people's shopping on the platform, this proves that people make purchases directly from Instagram.


Summary of the Instagram Statistics for 2021

  • There are 1.074 billion Instagram users globally in 2021.

  • The average post on Instagram includes 10.7 hashtags.

  • 71% of the billion monthly active users on Instagram are under the age of 35.

  • Instagram can produce over 4 x more interactions on Instagram compared to Facebook.

  • 71% of U.S. companies use Instagram.

  • Instagram benefits 80% of Instagram users who decide to buy a product or service.

  • 50% of users follow at least one business.

  • Instagram users spend an average of 53 minutes per day.

  • Five hundred million accounts use Instagram stories every day. The #ad hashtag on Instagram grew by 133% from February 2018 to February 2019.

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