Social media marketing is rapidly becoming a fundamental resource for developing customer relations and helping buyers understand your brand, products, and services.
Video marketing strategies have been a great asset for small businesses and big brands alike. You can connect with your customer by sharing content across platforms. Plus, it boosts customer engagement, lead generation, and product sales.
Here are some tips to help you create videos that will resonate with your audience on any social network:
1. Tailor your content for your audience
Needless to say, the tone and subject matter of your video should be tailored to suit your audience.
The language you use should be appropriate to their level of understanding and the type and style of content they prefer to consume.
So, keep in mind the kind of tone you're going for and whether it suits your audience. You might, for example, need to conduct some research into what that is.
The idea is to look at what they enjoy and how they interact with content. You can achieve this through trends and profile insights/analytics.
2. Ask your viewers for help
If you watch many videos, you'll notice that viewers are typically asked to like or engage. You may not want to do the same with your social media visuals, but this technique can be invaluable.
The best way to increase the number of likes and followers on your videos is to politely ask people. That way, they may do it themselves or due to your request – either way, it helps.
You can use texts or clips in your videos to gently remind your views to engage, boosting your digital footprint.
3. Include SEO in your video descriptions
Search engine optimization helps increase traffic to your video posts. Ensure to add some relevant keywords in the title, metadata and maybe mention them throughout your content.
For instance, a link to your website should appear prominently in your video (typically toward the start and end). You stand a good chance of driving traffic back to your website by doing that.
4. Make a robust plan
Many considerations should be made before creating a video for social media. These include how you'll approach it and what equipment will be needed.
Compelling videos should be a result of preparation work, including a script, props, and personnel. The budget is important too.
When creating videos for your audiences, it's essential to keep in mind their tastes and preferences. You might be tempted to create a video that will get the most engagement from your followers, but if it doesn't align with their interests, they'll quickly become disengaged and stop watching.
All in all, your audiences' tastes are something to take into account when you're creating a compelling video.
Define your goal before you start making your video. What are you trying to achieve? A way to expand your brand, a new product launch announcement, a means to increase engagement on your page or a means for new followers?
Once it is clear what the primary purpose of the video is, you can start doing research and prepping for active shooting, editing, and/or animating.
5. Keep your videos short and sweet
Many people use the internet while on the go. They will stop watching your video if it's too long, which is why you need to keep videos short and exciting. Get rid of unnecessary details and keep the consumer engaged.
Your video should be catchy but also make sense. It should fit your subject or topic and tell a story. The substance should provide value to viewers by informing them about what you do, product or service-wise.
If the information is complex or lengthy, it might be best to break it up into smaller videos that deal with just one aspect of the subject.
6. Use a microphone
The sound in your videos should be high quality so your viewers can clearly hear what you're talking about and understand you. You don't want a video full of ambiance to distract people from the main focus.
Unless that’s the main focus by intention, try using a good microphone or recording voice-overs for your videos rather than using ambient sound.
7. Engage viewers in your videos
Make sure to continuously engage with your audience. Ask for feedback, comment on your views, and reply to messages and comments.
Asking for feedback will help keep your content consistent and your followers satisfied - boosting and maintaining the right kind of buyer-seller relationship to build brand loyalty and advocacy.
Participating in social media conversations can help your business or page in many ways. The more you take part, the better the results for you!
8. Make the first few seconds captivating
A video must be engaging from the start. The first few moments often make a big difference to whether people will watch all of your videos or simply move on.
Your intro should capture the attention of your audience and leave them eager to find out more. You can consider saying something like, “I will reveal a big secret in just a moment” to keep people hooked and engaged in what you have to say.
9. Leverage music and sounds
Songs, sound bites, sound effects, soundtracks, etc., are powerful because they get people's attention and glue them to your social media video.
You must take permission from the owner of the song you want to use in your video (except for Instagram Reels and TikTok, which don't require it).
If you don't do this, then not only will your video be taken down, but there's also a chance that you might be fined or charged for taking something which belongs to someone else.
10. Post and optimize your content on various platforms
You should share your videos on other social media channels to get a wider audience and optimize videos to perform well in search listings.
The requirements and strategies to share and optimize a video on popular social media platforms vary.
It is crucial to keep in mind the recommended dimensions and video length and use the proper caption formatting, or your video may not meet all conditions required to achieve high results.
11. Keep your voice consistent
Many people use too many "un's" and "uh's" in their videos. This makes your viewers think you have no knowledge of the topic or are grasping at straws.
Using too many filler words can make your viewers lose interest in watching your video.
One piece of advice: if you don't know what to say, stop the video and record a new one or continue where you stopped previously.
12. Incorporate storytelling into your videos
By telling captivating stories, you can share your brand message in a way that inspires your audience. You can also tell the story of others who have benefitted from your work in the past.
A good story needs to have a great beginning and an exciting ending.
13. Use proper lighting
Make sure your video has the proper lighting to avoid dark, hazy content. Natural light is a good option for filming on a budget.
This will ensure that your final video looks professional and high-quality, no matter what you're filming.
14. Leverage relevant and popular hashtags
You should be careful about setting up the right hashtags for your video. You need popular, relevant, and branded #tags.
For example, uploading new content to your page with a branded #tag will reconnect it with previous videos in the series.
Hashtags create a deep connection that gets into people's minds and ensures they always remember your content.
15. Honesty is the best policy
It's not hard to get carried away when your video is designed to impress the audience, but if the message you're passing across is untrue, people won't buy it. People are always on the lookout for quality videos based on honesty.
Develop relationships with your followers by allowing them to share their experiences. Share accurate information and always make sure your post doesn’t contain false information.
Conclusion
All social media marketers want their content to be seen by the most significant number of people possible. And video marketing is a great way to get your content in front of more people at work and in their day-to-day life.
The video marketing tips mentioned above will help you optimize your content strategies and engage with your audience across all social media channels.
