Link trees are a valuable tool that helps Instagram marketers create a landing page to host several links.
We usually type this link into an Instagram bio, enabling your audience to be redirected to specific pages that relate to your business. This article is going to teach you how to make such a link tree in very simple steps.
Instagram, over the years, has made it very difficult for users to share links on the platform as much as they want. But people have never stopped looking for avenues to go around this limitation. This is probably the reason that brought you here.
Ordinarily, one will want to add links to “feed posts,” a few on “stories,” and probably one or two elsewhere on the platform. This is rarely possible as IG limits you to share links only on your “bio section” and even this section permits just a link.
To navigate this problem, you need a link tree to turn your bio link into a hub of links. The possibility to work with several links can help your marketing journey move smoothly as you can redirect traffic to where you desire.
You should bear in mind that most Instagrammers access the platform from a mobile device and as such, these links must be mobile-friendly.
We’ll show you two easy methods to choose from when trying to build a link tree.
The first is to use a specific tool for this purpose while the second will be centered on building a customized landing page.
Sounds interesting? Let’s get started!
Making an Instagram Link Tree using a specific tool
-
Step 1
Log on to the Linktr.ee website and provide your necessary details to get started.
You will receive a verification mail in your inbox; you’re expected to click the link contained to verify your account.
-
Step 2
As soon as your account is verified, you’ll be able to access your dashboard on the website. All you need to do next will be to click on the area labeled “Add new link” and you’ll be able to add your first link.
That’s not all; you can add more details such as a thumbnail, a URL, or even a title to the link. You can decide to upload your custom image or choose from the lots available in their library. Simple, right?
If you have numerous links, all you need to do is repeat these steps and you will get the desired results.
-
Step 3
You will need to organize these links. And to do this, click on the purple icon which will provide you the opportunity to add special links and even your desired headers.
Once you add headers, they can help organize these themes according to your purposes or themes.
This process is quite flexible as you can move these links and even the headers in different directions. You can better arrange it just by clicking on the three vertical dots, then dragging them.
-
Step 4
You can choose to customize the appearance of your link tree. Once you’re done arranging these links, you can choose to customize them to suit your brand personality.
To do this, head to the “Appearance” tab located in the top menu. Once you tap on this, you’ll be able to insert a picture or even a description to your page. You can likewise change your theme as desired.
-
Step 5
When you’re done with the 4 steps mentioned above, you’re good to go.
Next, copy the page URL which can be seen from the dashboard at the top right corner, and then head over to Instagram.
On your Insta page, click on "Edit Profile" and you can easily add the copied URL to the website section of your bio.
And you’re done! Your link tree can now be accessed through your Instagram bio. Great, right?
Next, how to create your very own Instagram link tree
Deciding to create your link tree can afford you much more customization options, which you won’t get from Linktr.ee.
The basic idea behind this will be centered on you building a landing page containing all your necessary links for your followers to access.
-
Step 1
You can create your landing page using any content management system of your choice.
If that process is too cumbersome for you, you can decide to use a third-party provider for such services. The idea is to make this page beautiful - short yet sweet.
-
Step 2
You need to design the page appropriately. Never take your mind off the fact that your target audience will be viewing your landing page using a mobile phone.
As such, this page should be mobile-friendly. Make them very focused and the link as visible as possible.
You should also bear in mind that your target audience will be using different screen sizes so make sure the size is not too big. You might choose a pixel of 500 by 500 to achieve this.
Make it visually appealing by including an image, GIF, or short clip and probably a welcome message as well.
-
Step 3
Next, you need to add links with specific UTM parameters.
As soon as you’re done arranging the various buttons on the landing page as desired, go straight to adding your chosen links.
Adding UTM parameters will make your analytics easier with Google Analytics.
-
Step 4
All you need to do now is just to update your bio. Once your landing page is done, copy the URL and head straight to your Instagram account.
There, click on your Instagram bio and add this link to the website section.
…
And that concludes the process as your followers can now visit your links directly from your Instagram profile.
Using either of the two methods works, but Linktr.ee is good enough for most users.
Businesses and creators, who have the budget, can spend more on designing a more detailed link tree.
